Who is Simon Bell?

Simon Bell is a film and television producer, business coach, and entrepreneur with over 20 years of experience in building successful ventures across multiple industries.

As the founder of CHOOSEDAY Studios, he leads a production company dedicated to creating highly entertaining content for both domestic and international audiences. With a mission to "unleash the creative spirit of collaborative partners and deliver commercially favorable outcomes for our stakeholders," CHOOSEDAY Studios is on a trajectory to become Australia’s largest independent film studio, with production facilities in Queensland and New South Wales

For the past 16 years, Simon has worked as an executive business coach, guiding more than 1,000 business leaders to optimize their performance and achieve their goals.

Passionate about business strategy, leadership, innovation, and entrepreneurship, he shares his expertise as the host of the Zen Business Podcast, a platform for business leaders seeking both success and fulfillment.

On a personal level, Simon is a father of two daughters, a husband to his high school sweetheart, and an avid mountain biker. 

Favourite Films: “Three way tie between Jurassic Park (1993), The Shawshank Redemption (1994), and Silence of the Lambs (1991).

Favourite Sports: “20/20 Cricket & NBA Basketball”

Favourite Books: “This is a hard one because I read a lot… Anything by Jim Collins. Shoe Dog would be up there as well… and so would Walter Isaacson’s biography of Steve Jobs.

Interests & Hobbies: “Mountain Biking, cooking, cinema and reading”

Favourite Foods: There’s not really a food I don’t like… The exception would be Brussel Sprouts. I’d say my favourites would be Moreton Bay Bugs (seafood), any type of Thai dish, and American BBQ.

The Entreprenuerial Journey

  • We produce a wide range of content for a variety of domestic and international audiences.

    It is our mission to unleash the creative spirit that exists within our collaborative partners, while at the same producing commercially favourable outcomes for all of our stakeholders.

    In a market focussed on content, we strive to tell unique stories designed to be experienced and not just consumed.

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  • Three years after launching StaffBerry, I was able to successfully complete the 'startup entrepreneur's journey' after being acquired.

    In this short period of time, we were able to develop a business that has not only scaled smoothly but scaled globally.

    As the founding CEO, I'm extremely proud of what we have achieved as a team and I am confident that team StaffBerry will continue the amazing work of positively impacting the lives of small business owners across the world!

    StaffBerry is an offshore recruitment company born from a commitment to ensure business owners & their staff focus on what matters.

  • Formally the National College of Business, I have been a business mastery coach since 2009, working with over 1000 business owners, leaders, and managers across Australia.

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  • Axam-Bell Enterprises is the parent company of my entrepreneurial ventures.

    Carbucks | Automotive Finance Company

    Underdog Motors | A pre-owned Automotive Retail Company